Securing Event Intelligence: How Vendelux Ensured a Secure Transition to Microservices

 Vendelux, established in 2021, is anAI-powered event intelligence platform that assists businesses in maximizing their event marketing impact. By providing insights on attendees and sponsors for over 250,000 B2B events, Vendelux enables companies to identify high-ROI events, optimize event strategies, and enhance networking opportunities.

Vendelux's Core Solution

Vendelux offers a comprehensive platform designed to empower event marketers and organizers. Key features include:

●     Target List Definition: Users can identify and segment target lists relevant to their event strategy, such as prospects, pipeline, customers, and competitors.​

●     High-ROI Event Discovery: The platform allows users to find, evaluate, and subscribe to events where their targets are most active, prioritizing high-impact opportunities.​

●     Event Success Enablement: Vendelux facilitates collaboration between marketing and sales teams to maximize impact by turning target insights into qualified meetings and actionable outcomes.

These capabilities lead to significant improvements in event marketing ROI, time savings on research, and an increase in qualified meetings per event.

Ensuring Security Amid Architectural Upgrades

As Vendelux transitioned to a modern micro services architecture, ensuring the security of their platform became paramount. Partnering with Software Secured for comprehensive penetration testing (pentesting) allowed Vendelux to address potential vulnerabilities and maintain client trust. The pentesting process benefited Vendelux in several key areas:​

1. Identifying  and Mitigating Security Vulnerabilities:

‍The shift to a micro services architecture  introduced new complexities and potential security risks. Software Secured  conducted thorough pentesting to uncover vulnerabilities within Vendelux's system. This proactive approach enabled Vendelux to address issues before they could be exploited, ensuring the integrity of their platform.
   
"As we transitioned to a modern micro services architecture, security was a top priority. Software Secured’s thorough penetration testing helped us identify and mitigate potential risks early, ensuring that our platform remains resilient and trusted by our enterprise clients, including PayPal andRingCentral." — Chris Sung, Product & Engineering, Vendelux

2. Enhancing Client Trust and Confidence:

‍Vendelux's clients, including prominent companies like Salesforce and T-Mobile, rely on the platform to make informed decisions about event participation. By ensuring the security of their platform through rigorous pentesting, Vendelux reinforced client trust and  demonstrated their commitment to safeguarding sensitive information.
   
"Our clients' confidence in our platform's security is paramount. Partnering with Software Secured allowed us to reinforce that trust during     our transition to a micro services architecture." — Peter Sparks, Data  and Data Engineering, Vendelux    

3. Facilitating Compliance with Industry Standards:

‍Adhering to industry security standards is  crucial for maintaining credibility and avoiding potential legal     ramifications. Software Secured's pentesting services ensured that Vendelux's upgraded architecture complied with relevant security protocols, thereby mitigating risks associated with non-compliance.
   
"Ensuring compliance with industry security standards was acritical aspect of our architectural upgrade. Software Secured's expertise was invaluable in this process." — Ben Pfeifer, Finance, Vendelux

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Conclusion

Vendelux's collaboration with SoftwareSecured during their transition to a micro services architecture exemplifies a proactive approach to platform security. By identifying vulnerabilities, enhancing client trust, and ensuring compliance with industry standards, Vendelux not only safeguarded their platform but also reinforced their commitment to delivering secure and reliable event intelligence solutions.​leadiq.com

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